

- Puzzle
Arnaud Ghelfi, United States of America
18.07.2025
The “Fifth Switzerland” is a colourful, varied and multilingual puzzle with well over 800,000 pieces.
Today’s puzzle piece is …
… Arnaud Ghelfi, 52, San Francisco/Marin County, California. Independent Graphic Designer and Illustrator. Married, 3 children. In California since 1998.

Photo provided
Do you ever feel like a stranger in the country you now live in?
Yes, especially these days with this administration that vilifies immigrants. I’m integrated and I’m a U.S. citizen, but I’m still an immigrant. It’s part of my identity and part of my life story. My children are dual nationals and my wife became a Swiss citizen. Sometimes I also feel like a stranger when I come back to Switzerland. The very concept of “home” in itself is tricky. I go “back home” when I travel to Switzerland and, at the end of my stay, I also go back home, again.
Is it possible to have multiple homelands?
Absolutely: a homeland from birth and an adopted one. To be a dual national, bilingual, bicultural is an incredible opportunity. A few years ago, having spent half of my life in Switzerland and the other half in the United States, I tried to represent this duality through an illustration using the Swiss paper cutting style. That visual intertwined typical Swiss elements like the alphorn, flag throwing, or the Matterhorn, with Californian landmarks such as the Golden Gate Bridge, the cable car, Coit tower, or Half Dome of Yosemite. It put in relation the Swiss cow with the California bear, the Edelweiss with the California poppy flower. I called this poster « San Franswissco » and many Swiss from the area recognized themselves in it. Later I produced alternate versions of this illustration; for exemple as wine labels for Hater Ranch, a winery owned by Hansjörg Wyss, a Swiss philanthrope and entrepreneur. I also created a sculpture version for « Heart of San Francisco » a fundraiser benefiting the San Francisco General Hospital Foundation helping communities in need.
What remind you of Switzerland in your home?
We have an old poster of Milka chocolate by Suchard. It’s an illustration of my home town of Neuchâtel (where the Suchard chocolate factory used to be) with the castle, the lake, and the alps. I’ve also kept a painting of the Jungfrau, one of the last remaining item from my grandparents. Our USM furnitures also bring us a little bit of strictness in their timeless exactness that is so Swiss.

How do you follow Swiss news and events?
We often watch the Swiss evening news using the RTS app on our AppleTV in our living room. It’s a very easy way to bring a little bit of French in our house, and to follow what’s happening in Switzerland and around the world. In my studio I also listen to Couleur3 through live streaming or podcast.
Do you vote in Switzerland, and if so, why?
Yes. Generally I do not vote for election because I can’t pretend to know the candidates, but I do vote for ballot measures or propositions. I grew up in a family where the political and civic involvement was seen as important, and I do not take lightly our democratic rights we are still enjoying. I hope to be able to vote electronically one day again because sometimes the ballots arrive too late to be returned on time for Election Day.
My design studio: www.starno.com



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