Swiss culture: an export product?

The dissemination of Swiss culture abroad and international cultural exchange are key elements of cultural promotion. This also includes education and Swiss schools abroad. Although our country's culture does not stop at our borders, the very rich cultural heritage of the Swiss abroad is not sufficiently recognised. However, the dissemination of culture and the exchange associated with it, as well as the preservation of tangible and intangible heritage, have a strong influence on identity formation, the perception of a country abroad, the economy and also technological development.

In the context of this theme, the online museum project of the Canadian delegate Johann Roduit must be taken into account, as well as the involvement of the national museums, Presence Switzerland and the Swiss Abroad Square in Brunnen. This theme is intended to highlight the cultural contribution of the Fifth Switzerland and all its members.