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  • Swissinfo

“The Swiss stick together in Japan”


The 27-year-old Luca Orduña went for broke. He set off for Japan for the first time in his life at the age of 22 and launched his own business.

“Working in Japan means I challenge myself every day and am forced out of my comfort zone. I’ve always been fascinated by Asian culture and languages. I visited Japan for the first time at the age of 22 thanks to a grant from the Swiss-Japanese chamber of commerce. After spending this year in Japan, the big question was: What next? With a friend I came up with the idea of setting up a distribution company specialising in the Asian market for Swiss watch brands.

I speak only Japanese at work and with my customers. Even after five years in Japan, there are still times when I don’t understand the finer points of the language. I also sometimes find it difficult to think outside the box and to try not just to make improvements but to present new and innovative solutions as well. I live in Tokyo right by the famous Shibuya Crossing. Despite all the people, I never find the city hectic as everyone is so respectful here. I also enjoy taking part in the activities organised by the Swiss in Japan and see a great sense of togetherness here. Another thing I really appreciate about Japan is the fact that it has so much to offer in terms of natural beauty. Thanks to the four distinctive seasons, there are snow-covered mountains and skiing in winter and warm lakes and the ocean in summer for water sports and swimming. However, what impresses me most about Japan is its cuisine. The countless restaurants serve the best Japanese food as well as dishes from all over the world. I really like the fact that people share food in Japan, which makes dining a more sociable occasion.”

This interview was published on, the online service of the Swiss Broadcasting Company which is available in ten languages. Do you also live abroad? Then add the tag #WeAreSwissAbroad to your photos on Instagram.