The new website not only features fresh content and advice – it will also be our community hub allowing the Swiss Abroad to interact, share knowledge, opinions and information, get helpful tips, and announce events online.
The Organisation of the Swiss Abroad (OSA) – which since 1 January also goes under the name of “SwissCommunity” – launched a new, combined website at the beginning of the year. All OSA, “Swiss Review” and Youth Service content can now be found at www.swisscommunity.org. Readers of our magazine can still visit www.revue.ch, which will redirect automatically to the new shared website.
This revamp has been in the pipeline for a long time but has now taken on added significance since the beginning of the Covid-19 pandemic, says OSA Director Ariane Rustichelli. “The pandemic has shown us how important it now is to stay connected,” she says. The aim of the new website is to help ensure that people stay in touch. “Not only will it strengthen people’s connection and attachment to Switzerland, but it will also provide the Swiss Abroad with additional opportunities to interact.” However, online interaction is no substitute for face-to-face contact. Rustichelli: “Ultimately, people still need to meet each other. That goes without saying.” Which is why our traditional Swiss expatriate associations have nothing to fear from increased digitalisation. On the contrary. “Digitalisation will help them to enhance their profile.” Strengthening and underscoring their role and objectives within this highly interconnected community is the challenge they face.
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